I directed, produced, and implemented Welcome To Our Home, a strategic brand film developed to support long-term visibility, donor engagement, and institutional growth for a nonprofit arts organization. Designed as a central campaign asset, the film was integrated into donor presentations, digital outreach, and multi-year development efforts.
Over five years, the project contributed to more than $370,000 in fundraising revenue.
The Challenge
The organization sought to deepen audience and donor engagement while clearly communicating its mission and impact. Rather than creating a one-time promotional piece, the objective was to produce a durable storytelling asset capable of supporting sustained campaign efforts across multiple channels and audiences.
Strategy & Narrative Architecture
- Developed the core messaging framework to align with organizational priorities and long-term engagement goals.
- Structured the narrative arc and interview strategy to translate mission impact into compelling, audience-centered storytelling.
- Defined script outline, interview prompts, and thematic structure to ensure clarity and emotional resonance.
Production & Implementation
- Directed the project from concept through final delivery, managing timeline, production workflow, and cross-functional coordination.
- Led on-site filming, conducting interviews and overseeing lighting, camera, and sound capture.
- Coordinated external collaborators to ensure alignment with messaging, brand standards, and technical quality.
- Edited and produced the final film, shaping pacing and tone to support engagement and clarity.
- Delivered final assets optimized for use across digital campaigns, donor presentations, and community outreach.
Impact
- Contributed to $370,000+ in fundraising over five years.
- Served as a core storytelling asset within donor cultivation and public engagement initiatives.
- Strengthened institutional visibility across local and national audiences.
Stakeholder
Kitefliers Studios
Jobsite Theater
Collaboration
Artistic Director – interview coordination and final approval
Kitefliers Studios Co-founder – sound engineering and production collaboration