I’m a web strategist and creative director. I organize websites for mission-driven and independent organizations so their content stays easy to find and easy to manage as it grows, and I design the campaigns, print, and video that go with them.
At the Tampa Bay Chamber, I led a full CMS transition and grew the site’s content by 400% over five years, as annual traffic grew to 137,000 users. I’ve also built and run sites for a theater company, an independent jeweler, and a countywide school referendum campaign.
My background is in creative direction and production, as a designer, filmmaker, and theater artist. Each of those taught me to shape material for an audience: what to show first, what to cut, and how it should look. I bring the same judgment to websites, which are publishing systems as much as technical ones.
I start by learning how an organization works: its goals, its current site, and the people who keep it running. Every site is shaped by its history and by the people who manage it day to day.
From there, I work with leadership and staff to fix the structure, improve how content gets published, and connect the site to the organization’s priorities. Sometimes that means a major transition. Sometimes it means stabilizing and improving what exists. Either way, I document the standards and procedures that keep the site consistent over time.
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Blue Kangaroo Solutions | 2024 – Present
Tampa Bay Chamber | 2017 – 2024
Kitefliers Studios | 2011 – 2016
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