Event & Campaign Design
Design and art direction for events and campaigns
As Director, Creative Services at the Tampa Bay Chamber, I was the organization’s creative director and sole designer, handling more than 130 events a year, from policy forums and leadership programs to galas. Recurring events got their own series identities and templates, so each new date started from an established system instead of a blank page.
On This Page
- Senior Director, Strategic Communications & Marketing: content, strategy, and planning
- Marketing manager: social media publishing
- Department heads and event leads: program coordination
- 2017 – 2024
- FACP Communications Award, Women of Influence campaign (2019)
- ACCE Communications Award, Minority Business Accelerator campaign (2018)
The Challenge
The Chamber ran more than 130 events a year, and each needed promotion, signage, and sponsor recognition, often on short deadlines from several departments. Recurring events also had to be recognizable from one date to the next, so attendees and sponsors knew what they were looking at.
- Built print templates for recurring events, with room to customize flagship events.
- Designed layouts that balanced program messaging, sponsor visibility, and brand hierarchy.
- Managed vendors and production schedules for signage, programs, sponsor sheets, and executive materials.
Series and Campaign Branding
- Developed identities for recurring event series, each with its own type treatment, color, and photography, so attendees recognized the series from one date to the next.
- Adapted series identities for partner editions, carrying Tampa Bay @ Sunset into Engage @ Sunset for Emerging Leaders.
- Designed the campaign identities for Women of Influence and the Minority Business Accelerator, including the accelerator's original logo. Both campaigns won industry communications awards.
- Built series templates so staff and partners could produce new dates consistently.
Tampa Bay @ Sunset: one lockup, with the photography and host changing for each venue.
Pearls of Wisdom: a fixed type stack and sponsor block, with the topic and photo changing each session.
Social and Digital