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Tampa Bay Chamber Website

Primary digital architecture lead, CMS transition

As Director, Creative Services, I led the overhaul of the Tampa Bay Chamber’s website, consolidating separate systems for events, news, membership, and the blog into one CMS. I architected and configured the new structure, managed the outside web and database provider through the rebuild, and grew the site’s content by 400% over the next five years.

Visit TampaBayChamber.com
Tampa Bay Chamber home page. The navigation bar runs across the top with a Member Portal button, above an aerial photo of downtown Tampa and the waterfront beside the heading Our Vision and a Vision 2026 button. Below are four colored tiles linking to Join the Chamber, Member Benefits & Plans, the Member Directory, and Events.
Home page: four entry points (joining, member benefits, the directory, and events) directly under the vision statement.
Organization
Tampa Bay Chamber
Platform
Accrisoft CMS
Collaboration
  • Accrisoft Corporation – Database integration, Website/CMS Host
  • Sr. Director, Strategic Communications & Marketing – Content provider, editor and strategy support
  • COO and Department heads – Content providers
Timeline
  • Rebuild, 2020. Site management through 2024.
137,000+
Annual users
600,000
Annual sessions
400%
Content growth over five years

The Challenge

The Chamber’s web presence was split across separate platforms for events, news, membership, and the blog. Publishing workflows varied by department, and much of the content existed only as print-first documents.

The goal was one system that every department could manage confidently over time.

Strategy, Architecture & Build

  • Consolidated events, news, membership, and blog systems into one CMS, architecting and configuring its structure and reusable content modules myself.
  • Designed the content architecture and taxonomy behind the member directory, news feeds, and a calendar of more than 130 events a year.
  • Organized navigation and page flows around membership, events, and programs.
  • Directed UX and UI with design partners, translating brand standards into responsive page templates.
  • Managed the outside web and database provider while keeping the existing site running during the rebuild.
Events page with a category filter and List View and Monthly View links above four event listings, including Emerging Leaders meetings and Tampa Bay @ Sunset. Each listing has an ochre date badge, the event’s date, time, and location, and a Read More button.
Events calendar: more than 130 events a year, filterable by category and viewable as a list or by month.
Event page for the 2023 Military Appreciation. The event graphic, an American flag over dark wood with the Chamber logo, sits beside the date, time, location at The Florida Aquarium, a Register button, and a member login link, above a Presented By section with the USAA logo and the event description.
Event page: one event built from the event template, with date, location, registration, and presenting sponsor.

Governance & Operational Execution

  • Ran QA and cross-department testing across every site module.
  • Grew site content by 400% over five years, converting print-first publications into structured, searchable pages.
  • Wrote and managed site content, embedded multimedia, and built calls to action for events, initiatives, and member services.
  • Maintained brand consistency and performance across devices.
Tampa Bay Chamber Foundation page. An ochre-tinted photo of volunteers sits behind the page title, above the Foundation logo and a description of the nonprofit, followed by three program summaries (Collegiate Leadership Tampa Bay, the Competitive Edge Series, and Emerging Leaders of Tampa Bay), each with a More Information button.
Foundation page: the Chamber's 501(c)(3) affiliate and its programs, presented as a sub-brand within the same page system.
Program descriptions in alternating bands. A light band pairs the Competitive Edge Series graphic with its description, and a dark band pairs the Circle of Influence description and a list of past speakers with the program’s graphic.
Program pages: each program gets its own band, alternating light and dark so a long page stays easy to scan.
Visit TampaBayChamber.com

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