Lead website overhaul to impact key business drivers for 15k-member organization, resulting in 137k users and 600k sessions/year.
Coordinate with leadership to strategically expand content 400% over 5 years; direct branding styles into site design; factor user experience into responsive site; dynamically integrate member directories, newsfeed and 130+ yearly events. Increase readership 14% by converting extensive print documents into digital format.
Project manage third-party web/database provider to convert prior site and external platforms (complex membership and events databases, newsfeed) to dynamically integrate. Lead QR testing between provider and department leads.
Create/maintain/edit site content and embed graphics/images. Develop and prioritize calls-to-action for event promotion, member acquisition, content-rich publications.
Tampa Bay Chamber
Accrisoft Corporation – Database integration, Website/CMS Host
Sr. Director, Communications & Marketing – Content provider, editor and strategy support
COO and Department heads – Content providers