I led the design, content strategy, and administration of Jobsite Theater’s 400+ page website, serving as both a creative and technical partner for one of Tampa’s most acclaimed professional theater companies. My work elevated the company’s digital presence, unified branding across productions, and increased earned revenue through an integrated shopping cart and ticketing experience.
- 27k distinct sessions/year
- Increased revenue 30% and broke annual sales record
- Designed and maintained a robust CMS-driven site, balancing aesthetic appeal with usability and backend performance.
- Applied production-specific branding across show pages and graphics, aligning with seasonal campaigns and marketing assets.
- Developed and managed a custom online store and donation portal, resulting in a 30% increase in online revenue and record-breaking annual sales.
- Integrated the Artistic Director’s blog with production archives, dynamically connecting narrative content across seasons and shows.
- Refined backend systems and HTML/CSS for faster load times and improved SEO, helping drive over 27,000 sessions annually.
- Acted as sole administrator for site updates, media management, and platform troubleshooting, supporting internal staff with training and documentation.
This project exemplifies my ability to translate creative vision into scalable, user-friendly web experiences, combining storytelling, commerce, and performance optimization in a high-impact cultural setting.
Stakeholder
Jobsite Theater
Credits
Jobsite Theater Artistic Director – copywriting, provide original photos and production art