Represent creative support, provide input and collaborate on Tampa Bay Chamber’s Rebranding Committee to fully rebrand the Chamber’s logo and identity from the Greater Tampa Chamber of Commerce to the Tampa Bay Chamber. Liaise with third-party marketing director and creative department, Chamber Board members, Chamber President/CEO, COO and Sr. Director Communications & Marketing.
Approve new style guide, assist with development of additional branding for Chamber’s extensive sub-branding/programs.
Oversee and manage all style rules and guides for Chamber’s branding usage for internal and external use.
Implement new branding and recreate all general collateral materials on website, digital and printed materials, (e.g. signage, marketing, etc.)
Stakeholder
Tampa Bay Chamber
Credits
Third-party Marketing Company – Creative design proposals, Brand development
Sr. Director, Communications & Marketing – Branding, marketing and planning support. Liaison between Chamber leadership and marketing company
CEO, COO, and select Board Members – Rebrand oversight and collaboration