I led art direction, layout, and full creative production for the Tampa Bay Chamber’s annual reports that communicate the organization’s achievements, financials, and strategic goals to members, partners, and civic leaders.
Working across departments, I guided the project from content intake to final delivery, blending editorial sensibility with accessible, brand-consistent design. Each report served as both a functional archive and a compelling piece of storytelling, reinforcing the Chamber’s mission while showcasing its impact across the region.
- 2020 - FACP Communications Award
- 2018 - FACP Communications Award
- Directed visual strategy and layout for entire document, including typography, hierarchy, infographics, and photography.
- Designed charts, callouts, and page elements to support data clarity and reader flow.
- Supported cross-functional teams by collecting and editing content, refining messaging, and ensuring factual and stylistic accuracy.
- Prepared final files for print, accessible digital PDF, and web-based formats.
- Reviewed printer proofs and provided press-ready files for publication and distribution.
- Ensured compliance with brand standards, accessibility best practices, and visual consistency across years.
These reports reflect the intersection of storytelling, precision, and design in a compelling, mission-driven presentation.
Stakeholder
Tampa Bay Chamber
Credits
Sr. Director, Communications & Marketing – Copy assembly, layout support
CEO & COO – Final copy editing
Third-party printer – Hard copy creation/delivery