As part of a major digital transformation initiative, I led the complete overhaul of the Tampa Bay Chamber’s website, a central hub for a 15,000-member organization and one of its most visible public-facing tools. My role spanned strategic planning, UX/UI direction, content architecture, and stakeholder alignment across departments.
Key Outcomes
- A 137k+ annual user base, 600k+ sessions, and a 14% increase in content engagement by transitioning traditionally print-based publications into a dynamic digital format.
- Directed UX/UI design and content strategy, expanding site content by 400% over five years and incorporating branding, accessibility, and responsive performance across devices.
- Translated organizational goals into intuitive user journeys, integrating complex CMS structures, member directories, a dynamic newsfeed, and over 130 annual events.
- Project managed a third-party web/database vendor to rebuild and unify disparate platforms (events, news, membership) into a centralized, CMS-driven experience.
- Led QA and cross-departmental testing to ensure seamless functionality and performance across site modules.
- Authored and managed site content, embedded multimedia assets, and crafted strategic calls-to-action for events, programs, and member engagement campaigns.
This project represents a high-impact intersection of design, strategy, and execution, aligning organizational mission with measurable digital outcomes.
Stakeholder
Tampa Bay Chamber
Credits
Accrisoft Corporation – Database integration, Website/CMS Host
Sr. Director, Communications & Marketing – Content provider, editor and strategy support
COO and Department heads – Content providers