As the lead creative for one of Florida’s most influential business organizations, I directed the branding and production of visual content for over 130 events annually from high-profile galas and policy forums to educational programs and member networking series. My work unified print and digital channels to build recognition, support attendance, and reflect the Chamber’s mission with clarity and impact.
Over the course of my tenure, I managed more than 750 creative digital assets each year, guiding content from concept through delivery in a fast-paced, deadline-driven environment. Every design served a strategic purpose: to inform, engage, and elevate the Chamber’s presence in the region.
Print Design
Created tailored event materials for a diverse array of formats, including programs, signage, name badges, ticketing, placards, sponsor sheets, and executive presentations. Collaborated closely with internal stakeholders to define messaging goals and brand alignment, while ensuring timely delivery to print and production vendors.
- Designed and produced high-volume print collateral for more than 130 events/year.
- Integrated event messaging and Chamber branding into layout, typography, and visual hierarchy.
- Delivered scalable, templated formats for recurring events and one-off high-profile engagements.
- Supported cross-departmental teams with fast-turnaround materials for press, promotion, and fundraising.
Series Branding
Developed visual identities for recurring event series, ensuring clear differentiation and visual cohesion across formats and campaigns. Created sub-brand systems that could adapt across print, digital, and motion media, maintaining brand continuity while giving each series a distinctive voice.
- Directed concept development and execution of sub-brands, design systems, and color palettes.
- Aligned series design with program goals, target audiences, and partner organizations.
- Ensured consistent visual storytelling across event assets, from pre-event promotion to on-site signage.
- Provided scalable assets and templates for internal use and partner distribution.
Social Media & Digital Graphics
Led the design of digital assets to support multi-channel campaigns for events, programs, and key initiatives. Collaborated with marketing and communications to schedule and optimize content across platforms.
- Produced 750+ digital graphics annually for social, web, email, video screens, and digital ads.
- Developed event-specific graphics with consistent visual identity across sizes and formats.
- Designed branded motion graphics and video backdrops for digital signage and livestream use.
- Balanced strategic messaging with visual hierarchy and accessibility best practices.
Stakeholder
Tampa Bay Chamber
Credits
Sr. Director, Communications & Marketing – Branding, marketing and planning support
Department heads and event leads – planning and branding coordination