I designed and produced a fully customized 22-page website for Design One Jewelers, an independent retail jeweler serving a local and regional clientele. From initial discovery through launch, I led every phase of the project, translating brand values into an elegant, functional site that reflects the craftsmanship of the client’s work while improving accessibility and customer experience.
- Defined user personas and mapped key journeys to inform structure, content, and interface design.
- Developed content strategy, copyedited all text, and curated visual assets for clarity, hierarchy, and style.
- Designed and implemented a clean, responsive layout optimized for mobile, desktop, and SEO performance.
- Created the company’s brand identity, including logo design, typography, and color palette.
- Managed full-stack administration, including domain hosting, DNS configuration, and email setup.
- Provided technical support and client training for long-term updates and maintenance.
This project highlights my ability to deliver thoughtful, visually cohesive web solutions, tailored to small businesses, and integrating design, content, and tech for a seamless user experience.
Stakeholder
Design One Jewelers
Credits
Co-Owner – copywriting, provide original photos