I led the end-to-end branding and marketing campaign for Bedford Devil, a short film produced by Kitefliers Studios. From concept to distribution, I developed the visual identity and strategic rollout across print, digital, and web platforms to promote the film on the festival circuit and build audience engagement.
- Created the campaign’s brand identity, designing the logo, typography, and visual aesthetic.
- Produced and art directed the featured photoshoot, sourcing a photographer and styling/modeling talent to capture key promotional imagery.
- Oversaw initial marketing design with a freelance graphic designer and executed final refinements myself to ensure quality and consistency.
- Designed all print and digital collateral, including posters, mailers, festival flyers, and social media graphics.
- Designed, built, and published a branded microsite to host VOD access, gather audience endorsement, and drive support.
- Wrote and designed DVD packaging and internal materials for distribution and award submissions.
This campaign exemplifies my ability to unify story, visuals, and strategy into a cohesive brand experience, combining creative direction, production logistics, and digital marketing to elevate an independent film across platforms.
Stakeholder
Kitefliers Studios
Credits
Kitefliers Studios Head Honcho – collaborate for marketing initiatives
Photographer/graphic designer – Provide studio, take initial shots, build first version of poster design