For The Bedford Devil, a short film produced by Kitefliers Studios, I led the branding and distribution campaign across print, digital, and web platforms. The objective was to create a cohesive identity system capable of supporting festival promotion, audience engagement, and long-term visibility.
Campaign Identity & Visual System
- Developed the film’s brand identity, including logo, typography, and visual system aligned with tone and genre.
- Directed and produced the primary promotional photoshoot, coordinating photographer and styling to establish a consistent campaign look.
- Collaborated with a freelance designer on initial concepts and executed final refinements to ensure cohesion and production quality.
- Built a scalable visual system adaptable across posters, festival materials, digital graphics, and packaging.
Web Platform & Distribution Infrastructure
- Designed, built, and launched the film’s official website to support festival positioning, press access, audience engagement, and VOD distribution.
- Structured the site to host trailers, press materials, endorsements, screening information, and VOD access.
- Produced and packaged supporting collateral including posters, mailers, DVD packaging, and award submission materials.
- Coordinated digital rollout across web and social platforms to support festival promotion and ongoing audience discovery.
Impact
- Established a cohesive visual identity supporting the film’s festival and distribution strategy.
- Delivered a unified campaign presence across digital and physical touchpoints.
- Elevated an independent production through structured branding and multi-channel campaign deployment.
This campaign reflects my ability to translate narrative content into a cohesive brand system and digital presence built for sustained distribution.
Stakeholder
Kitefliers Studios
Collaboration
Kitefliers Studios – collaborate for marketing initiatives
Photographer/graphic designer – Provide studio, take initial shots, build first version of poster design