I’m a Web Strategist and Creative Services Director who specializes in structuring and scaling content ecosystems for mission-driven and independent organizations. I help teams bring order to complex environments through information architecture, CMS governance, and durable publishing frameworks.
Over the past decade, I’ve led platform transformations that align UX, editorial workflows, SEO strategy, and cross-department content integration. At the Tampa Bay Chamber, I guided a CMS transition and expanded web content by 400%, increasing annual engagement from 27K to 137K users while preserving navigational clarity and operational oversight.
My background in creative direction and multimedia production informs my strategic work. I approach web systems as technical frameworks shaped by editorial judgment and visual discipline. The result is a usable and accessible digital presence where strategy, content, and design reinforce one another and support long-term organizational growth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
I begin by understanding an organization’s goals, current structure, and internal workflows. Every digital environment evolves differently, shaped by history, priorities, and the people managing it. My role is to bring clarity to decision-making and platform direction while respecting the organization’s culture and operational realities.
From there, I work with leadership and internal teams to refine architecture, strengthen publishing practices, and align platforms with strategic priorities. Depending on the organization’s needs, that may involve guiding significant transitions or stabilizing and improving what already exists. I document governance standards and establish clear operating procedures that keep the system consistent and understandable over time. In either case, the objective is measured progress that supports growth and long-term resilience.
Blue Kangaroo Solutions | 2024 – Present
Advise mission-driven and independent organizations on web strategy, information architecture, and CMS governance. Lead platform restructuring, content expansion, and integration initiatives that align UX, editorial workflows, and SEO strategy with organizational priorities. Apply AI-supported research and content development to strengthen structure and search performance while maintaining editorial oversight. Establish governance standards and practical operating procedures that support consistency and operational clarity. Recent work improved average search position by 40% within six months and increased mobile performance scores from 66 to 97 through structured optimization and implementation leadership.
Tampa Bay Chamber | 2017 – 2024
Led the transformation of the Chamber’s digital presence into a unified publishing platform integrating membership directories, authenticated event registration, advocacy publishing, and editorial content. Directed a full CMS transition in partnership with executive leadership and external vendors, overseeing architecture, UX direction, quality assurance, and long-term governance. Expanded web content by 400% over five years, increasing annual engagement from 27K to 137K users while preserving navigational clarity and cross-department alignment.
Kitefliers Studios | 2011 – 2016
Co-founded and led an independent studio, overseeing digital platforms, content strategy, and cross-channel distribution for original productions and national releases. Built integrated web ecosystems supporting promotion, media distribution, and fundraising initiatives that generated more than $370K across multiple campaigns. Aligned creative development with operational execution and long-term platform sustainability.
Designed and architected content-driven websites for cultural and retail organizations, establishing scalable foundations and early e-commerce integrations. Developed a 400-page theater platform and implemented its first online ticketing and shopping cart system, contributing to a 30% revenue increase and record annual sales. Managed a Magento-based e-commerce site with more than 1,000 structured product entries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
