The Bedford Devil Campaign
Campaign branding and art direction
I ran the campaign for The Bedford Devil, a 25-minute comedy from Kitefliers Studios: the key art, festival and on-demand promotion, DVD packaging, mailers, and the film’s website. I also directed and co-wrote the film, so the identity grew from the same vision as the story. It borrows from pulp paperbacks and drive-in posters to sell the joke at a glance: a murder mystery played for laughs.
Organization
Kitefliers Studios
Collaboration
- Dave Pritchard: photographer and designer: studio, key art photography, and first poster draft
- Kitefliers Studios partners: marketing and distribution
Timeline
- 2012 - 2014
Distribution
- Festivals, DVD, and on demand through VHX and IndieFlix
Film Recognition
- Telly Award, Bronze (2013)
- HollyShorts Monthly Screening Series, official selection (2014)
The Challenge
The Bedford Devil is a “who-didn’t”: a murder mystery in which every suspect wants credit for the killings. The campaign had to make that comedy clear in a single image, then carry it across festival promotion, packaging, mailers, social media, and on-demand release.
Identity and Key Art
- Developed the film's identity: the pulp-style title treatment, typography, and a palette of aged brown, cream, and red.
- Directed the key art photoshoot, coordinating the photographer and styling.
- Refined the photographer's first poster draft into the final key art.
Campaign Rollout
- Extended the key art across the DVD packaging, a 5×7 mailer, festival and on-demand social banners, and award submission materials.
- Designed and built the film's website to host the trailer, press materials, screening information, and on-demand rental.
